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by Indiewire
September 11, 2007 6:23 AM
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iW NEWS | Magnet: Magnolia Branding Genre Titles

Magnolia Pictures is launching Magnet, a new label for its genre film productions and acquisitions, distinguising horror, action, comedy and Asian cinema titles from the independent and documentary films released under the Magnolia label. First up under the new banner will be Jeremy Saulnier's "Murder Party," on DVD next month, followed by a new slate of theatrical and DVD releases. "Some of the best, most imaginative, wild and forward-thinking cinema in the world today is being done in the context of genre filmmaking," Magnolia President Eamonn Bowles said today in a statement. The initial slate of Magnet titles will include Hitoshi Matsumoto's "Big Man Japan," Tony Stone's "Severed Ways," Ringo Tam, Johnnie To, and Tsui Hark's "Triangle," Olivier Assayas' "Boarding Gate" from this year's Cannes Film Festival, and Mark Hartley's "Not Quite Hollywood," a look at Australian genre films from the 70s and 80s. In a statement, Magnolia SVP Tom Quinn added, "It's a kick-ass position to be in when you can look to your own company's films and know that these are the movies you'd want to buy for your personal DVD collection." [Eugene Hernandez]

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