Described as a new "online social marketplace connecting filmmakers and fans," is launching today, offering a new web-based venue that will "address the fundraising challenges and market inefficiencies affecting independent filmmaking today." The new site intends to enable filmmakers to connect with the potential audiences for their films and raise money to move their projects forward. Among the first films joining the site is 2008 Sundance Film Festival entry "Flow: For The Love of Water" by Irena Salina. The filmmakers are looking to raise $10,000 for post production and music clearances, offering a range of benefits to contributors, including invitations to the film's NYC premiere, a coffee chat with the director and an autographed DVD. [Eugene Hernandez]