Celebrating 17 Years of Film.Biz.Fans.
by Indiewire
August 21, 2008 4:22 AM
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iW NEWS | Weeks & Caldwell Launch Online Release for "10 Yards"

Aiming to create wider awareness and prime the pump for an upcoming DVD release, filmmakers Hunter Weeks and Josh Caldwell are previewing their new documentary, "10 Yards: Fantasy Football," via OurStage.com, iTunes and SnagFilms. Now online, the film explores the 20 million strong universe of fantasy football fans. Viewers can grab a free iTunes download of the film on OurStage or watch it via Snag's viral movie theater widgets. The film's DVD release will kick-off on September 30th. "Distributing '10 Yards' online is the perfect approach for connecting with a substantial number of web-savvy, socially-active consumers of indie art, " said OurStage's Lora Kratchounova, in a statement. "Studios take note, this unconventional release strategy is a prime example of the changing landscape of film and music distribution." [Eugene Hernandez] DISCLOSURE: indieWIRE is owned by SnagFilms (Recent letter to iW readers).

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