Aiming to create wider awareness and prime the pump for an upcoming DVD release, filmmakers Hunter Weeks and Josh Caldwell are previewing their new documentary, "10 Yards: Fantasy Football," via, iTunes and SnagFilms. Now online, the film explores the 20 million strong universe of fantasy football fans. Viewers can grab a free iTunes download of the film on OurStage or watch it via Snag's viral movie theater widgets. The film's DVD release will kick-off on September 30th. "Distributing '10 Yards' online is the perfect approach for connecting with a substantial number of web-savvy, socially-active consumers of indie art, " said OurStage's Lora Kratchounova, in a statement. "Studios take note, this unconventional release strategy is a prime example of the changing landscape of film and music distribution." [Eugene Hernandez] DISCLOSURE: indieWIRE is owned by SnagFilms (Recent letter to iW readers).