Sure, it's just movie marketing, but it's funny movie marketing.
It's all in service of the upcoming Weinstein release "Our Idiot Brother": Star Paul Rudd comes into Harvey Weinstein's office bearing, appropriately enough, idiotic marketing ideas for the film. Harvey's stiff, but he allows his face to droop in dismayed response. Rudd licks picture frames. And... scene.
Personally, I think this was funnier than anything in the trailer. Does the Funny or Die piece make you any more or less likely to see the movie?
Below are both clips for your comparative pleasures.
Paul Rudd Pitches Harvey Weinstein