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The Best Online Video iW's Seen Today: John Cameron Mitchell's New Dior Collaboration

Photo of Nigel M Smith By Nigel M Smith | Indiewire July 1, 2011 at 6:37AM

We were all thoroughly impressed by "Lady Grey London," a Dior short film released earlier this year. Written and directed by John Cameron Mitchell, it featured Marion Cotillard and Ian McKellan in a nutty romance set amongst some terrific set pieces: the Lady Grey handbag, the London Eye, Cotillard's various wigs and an hourglass built around her body.
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We were all thoroughly impressed by "Lady Grey London," a Dior short film released earlier this year. Written and directed by John Cameron Mitchell, it featured Marion Cotillard and Ian McKellan in a nutty romance set amongst some terrific set pieces: the Lady Grey handbag, the London Eye, Cotillard's various wigs and an hourglass built around her body.

"Lady Grey Moscow," Mitchell's second short for Dior, has been released and though it's a much simpler affair, it's still pretty awesome. The film showcases the work of Ukrainian artist Kseniya Simonova, who has become famous throughout Europe for her live "sand animations." Sounds interesting, right? That's because it is.

Simonova tells stories by frantically moving sand over a glass canvas, sculpting characters and a narrative with great economy. Here, the story is a transcontinental romance between a Russian and a Parisian. Let's not forget that this is an advertisement, but when the Lady Grey handbag is introduced, Simonova uses a few slick hand movements and - voila! - it morphs into the ocean liner that brings the two together.

It's hard to properly describe this particular talent, and it's kind of weird, but it's definitely worth a look.

This article is related to: Video, New Media & Technology