A24 has officially launched their "Consider This Sh*t" campaign in honor of deserved (but long shot) best supporting actor contender James Franco.

The first For Your Consideration ad for both the 2013-14 awards season and for A24 altogether (the upstart is distributor is a few months from wrapping up an impressive first year of output) features Franco's "Breakers" character Alien holding two Oscars under a pretty considerable quote from Scott Foundas.

"It is definitely just the beginning," A24's Nicolette Aizenberg told Indiewire today.

Consider us excited.

Consider This James Franco