The Sundance Institute has announced the appointment of Jared Hendler as their new Director of Marketing and Communications. Working out of the Institute's Los Angeles office, he's set to oversee all external communications for the Institute, including supervision of marketing, social media and media relations.
As a part of the Senior Leadership group, Hendler will supervise brand strategies, find ways to grow constituencies and launch new collaborations for artists within the Institute. He will report to Executive Director Keri Putnam.
"We are pleased to welcome Jared into this new leadership role with Sundance Institute," said Putnam in an official statement. "Together, with the artists we support, the Institute is embracing the changes that come with the growing and evolving digital landscape for building community and sharing content."
"I am thrilled to bring my depth of experience within integrated communications and the digital world to the Sundance Institute team and join the Institute on its longstanding commitment to support independent filmmakers and audiences," said Hendler.
Hendler has worked as Founding Partner at Brand Content Agency, Global Director Digital & Creative at MWW Group and Executive Creative Director. He holds a BFA from Art Center College of Design in Pasadena.