As soon as executives at Sony Pictures Classics saw a rough cut of "Capote," they decided to launch their film at a top film festival. But Sony wasn't focused on Cannes, didn't shoot for Sundance and hadn't singled out Toronto, Venice or Berlin. The company wanted the film to premiere at the Telluride Film Festival, a small Labor Day gathering that isn't exactly at the top of the industry food chain. "Because it's a holiday weekend, and because it's virtually impossible to get to -- it's easier to get to Cannes than it is to Telluride -- the people who go to Telluride are truly die-hard movie fans," says Michael Barker, co-president of Sony's specialized film unit. "Everyone is there to see movies. There is no other agenda, there are no deals. It's a place to discover movies." John Horn reports.
By Indiewire | Indiewire August 31, 2006 at 7:22AM