Landmark Plans Digital Projection for its Theatres
by Brian Brooks
Landmark Theaters is giving a big affirmation to digital cinema, announcing yesterday that its main properties will be given Sony's new digital SXRD projectors. Landmark will initially debut six of the projectors at various locations this summer, and plans to have them placed in all of its 59 theaters, covering 22 markets. The new Sony projectors can display images at more than four times the resolution of current high-definition displays.
The new Sony projectors are the first commercially available "4K" projectors, which offer a 4096 x 2160 pixel resolution and a high contrast ratio. They use a Silicon X-tal Reflective Display (SXRD) imaging device.
"Digital cinema provides a new experience for theater-goers," said Landmark Theatres co-owner Mark Cuban in a statement. "Landmark Theatres will give our customers the best of all digital experiences. Sony's 4K digital projectors allow us to project live concerts and sporting events, ultra high-resolution movies and presentations created using future technologies. Most important, it provides a viewing experience for movies that far exceeds what other theaters are doing today with 2K projectors. We are excited to start to push the envelope in digital cinema with Sony's SXRD technology and see where the technology and experience can take our customers."
Landmark Theatres is the nation's largest theater chain devoted exclusively to art and independent film. 2929 Entertainment, which owns the theater chain, is a vertically integrated media company co-owned by Todd Wagner and Mark Cuban.