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Lars von Trier's "Manderlay" Coming to iPod/iTunes

By Indiewire | Indiewire November 16, 2005 at 10:18AM

IFC Films will offer the first 10 minutes of Lars von Trier's new film "Manderlay" for online download via Apple's iTunes. The clip, will be available for viewing on the new video iPod beginning Friday. The distributor set up the arrangement through Mammoth Advertising in New York to launch its promotional campaign leading up to the February 3, 2006 release of the movie. Viewers wishing to access thec clip can visit Apple's traliers section, as well as iTunes. In a statement, IFC President Jonathan Sehring said, "The industry continues to adapt, from collapsing windows, to day-and-date initiatives, both of which we are aggressively establishing. Utilizing new technologies to cross promote and unveil product is a natural evolution, and we are thrilled to pioneer this with Apple.” [Eugene Hernandez]
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IFC Films will offer the first 10 minutes of Lars von Trier's new film "Manderlay" for online download via Apple's iTunes. The clip, will be available for viewing on the new video iPod beginning Friday. The distributor set up the arrangement through Mammoth Advertising in New York to launch its promotional campaign leading up to the February 3, 2006 release of the movie. Viewers wishing to access thec clip can visit Apple's traliers section, as well as iTunes. In a statement, IFC President Jonathan Sehring said, "The industry continues to adapt, from collapsing windows, to day-and-date initiatives, both of which we are aggressively establishing. Utilizing new technologies to cross promote and unveil product is a natural evolution, and we are thrilled to pioneer this with Apple.” [Eugene Hernandez]





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