Celebrating 17 Years of Film.Biz.Fans.
by Paula Bernstein
September 4, 2013 3:47 PM
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LittleCast Launches Direct-to-Fan Video Distribution Platform: Allows Producers to Sell Videos On Facebook and Mobile Apps

LittleCast via LittleCast

Billed as the "first platform for direct producer to public video sales created for social media," Littlecast officially launched today with $2 million in seed funding from a group of technology and entertainment investors. Of course, there are other direct-to-fan video platforms out there, but so far, none of them have integrated so closely with Facebook. Littlecast allows consumers to buy and play videos directly on Facebook and mobile apps. Indie film producers can now sell directly to fans on Facebook without directing users to a third party site.

The platform allows producers to upload their videos to LittleCast.com, setting whatever price they want. LittleCast embeds a media player in the producer's newsfeed so their friends and followers can see a 30-second preview and make a purchase. LittleCast handles all distribution and payment, including Facebook Payments, Apple In-App-Purchase, credit cards and PayPal. The company provides analytics and engagement for producers so they can track customer engagement and revenues.

"By building a direct paid channel into Facebook and mobile, LittleCast is distributing our producers' videos where consumers spend time and attention today,” said Amra Tareen, CEO and co-founder of LittleCast.   “Engaging the viral power of Facebook and the immediacy of mobile lets consumers enjoy a more trusted way to discover their videos."

Tell us: Are you intrigued? Think you'll use LittleCast?

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  • dud | September 5, 2013 8:49 AMReply

    nobody wants to pay to see no-budget features and short films. If you really want your video or film to go viral and have it seen, this is definitely not the answer. I would pass on this idea.

  • Scott | September 5, 2013 8:55 PM

    How about other video content? Comedians? Tutorials? Educational Videos? Bet there's something in your life that you are passionate about.

  • Bill Thompson | September 5, 2013 1:02 PM

    Lots of people want to see real indie films (not Fox, Sony, etc). But I doubt many want to see them in a Facebook feed or on their phone.

    Also, I did the pricing on their web page and my feature would require I charge $3.99 to stream (on a phone or computer) so I can make 48 cents, versus losing money every time someone watches it at $2.99. If they are targeting low-budget indie folks, this pricing structure needs to change, IMHO.

    I'd consider submitting my feature to this service if they did some kind of marketing, like Indie Flix.

  • Wow | September 4, 2013 5:41 PMReply

    This seems really impressive...may be great for no-budget features that get some buzz at festivals

  • Audrea Lambert | November 24, 2013 9:21 PM

    his is exactly it! How long and will they push them,and can they reach big audiences.And yeah the pricing sucks.My thought was there going to really have to sell this,ie: customer service,

  • Scott Fullner | September 4, 2013 4:11 PMReply

    This looks awesome..May be useful for releasing our next short film.