Kino Lorber's Richard Lorber, "Sushi: The Global Catch" director Mark S. Hall and Kino Lorber's Elizabeth Sheldon at IDFA's Guest Meets Guest event Monday.
U.S. rights to Mark S. Hall's doc "Sushi: The Global Catch" has been picked up by Kino Lorber, the distributor's Richard Lorber told Indiewire at the International Film Festival Amsterdam (IDFA). Lorber said the company will likely begin rolling out the film, which looks at the rise in popularity of the Japanese specialty around the world and its threat to the bluefin tuna.
"We are delighted to take on the release of marks compelling and important film. It touches multiple nerves," Richard Lorber told Indiewire Tuesday in Amsterdam. "Both for passionate foodies and Eco activists. It's a film that will both stir the appetite and the conscience. All you can eat without the deplete? Maybe that's our tagline? Expect to play many festivals after its win Seattle (jury prize). [We will] open in theatres and digitally in the spring."
Full IDFA description of "Sushi: The Global Catch" follows:
In Japan, they are surprised by the worldwide popularity of sushi, and in particular the speed with which this popularity has spread around the world. In coming years, for example, 50 million new Chinese sushi eaters will pick up the trend. But countries such as Russia and Brazil are also growth markets for this Japanese specialty, which was once considered simple street food. The popularity has a price: the Chinese demand alone is now a threat to the bluefin tuna species.
In just over 50 years, stocks of this species of tuna have sunk to just 10 percent of what they were. How long will we be able to continue this trend? How successful can aquaculture and "sustainable sushi" be? How can we retain the rapidly disappearing traditional techniques for the processing, cutting and preparing of sushi in Japan? Will there still be work in a few years time for the "tuna doctor," who selects a tuna for purchase at Tokyo's Tsukiji Market every 17 seconds? The consequences of our desire for sushi are made plain with an informative, whirlwind tour of the globe; a camera that is as attracted to sushi as we are shows us exactly what the unintended consequences of our hunger will be. It also leaves us craving even more of the stuff.