The theater needs to be restored and brought into the modern age with digital projection (don't worry, theater reps insist they will "never stop showing [film] until the day we die even if we are projecting it bicycle-powered after the apocalypse. But meanwhile -- through no desire of our own we are completely screwed if we can't project DCP as well.")
The guests presenting at the telethon include Robert Downey Jr., John Hawkes, Nick Offerman, Jason Schwartzman and Peter Bogdanovich. More guests and programs are still to be announced. You can donate, check out the Facebook and Twitter pages, and watch their Kickstarter video below. On their Kickstarter page Cinefamily lay out their restoration plan and the event's program.
Watch the video. It's an enthusiastic call to arms for one of LA's true treasures, a cinema that wants to continue with its "decent nutritiuous culture."