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by Jay A. Fernandez
August 6, 2012 3:10 PM
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Mark Cuban on Releasing 'Occupy Unmasked' Documentary Before the Presidential Election: 'I Don't Have Any Politics'

Magnet Releasing is diving into the pre-election political mix with an all-rights deal to distribute “Occupy Unmasked,” the latest documentary from Citizens United Productions that features the late conservative firebrand Andrew Breitbart. To maximize potential exposure for the politically contentious film, Magnet plans a day-and-date theatrical and VOD release in late September, just six weeks before the presidential election.

Citizens United has already had a tremendous impact on the national campaign: its controversial 2008 documentary “Hillary: The Movie” led to a Supreme Court decision that rolled back restrictions on large donations. “Occupy Unmasked” writer-director Stephen K. Bannon has also made the politically charged films “Battle for America,” “Fire From the Heartland” and “Generation Zero” for the company.

In “Unmasked,” Breitbart and colleagues Brandon Darby, David Horowitz, Pam Keys, Anita MonCrief, Mandy Nagy and Lee Stranahan target the Occupy Wall Street camps and protests that sprung up around the country last year, and they purport to have uncovered criminal activity and brutality in the camps. David N. Bossie produced the project.

Magnet is a division of the Wagner/Cuban Company, whose billionaire co-founder Mark Cuban owns film-related enterprises Magnolia Pictures and Landmark Theatres and supported Republican Mayor Michael Bloomberg in the 2008 election. Though Magnet has primarily identified itself with low-budget films in the horror and martial arts genres (“Let the Right One In,” “13 Assassins,” “The Innkeepers”), “Unmasked” could be an opportunity for Cuban to push his political views.

"I don't have any politics," Cuban claims to Indiewire. "We are releasing it because we believe there is an audience for it. We never release movies to support one side or another. We release movies because we believe they can be profitable."

Just the same, the quote Cuban provided in the official release Monday acknowledges the undoubtedly provocative nature of the film: "This film is controversial, and that's exactly the reason we want to ensure it can find its audience prior to the November elections.”

“Unmasked” will share the early-fall field with Dinesh D’Souza and John Sullivan’s “2016: Obama’s America,” another political documentary made by a conservative icon. That one was produced by former Steven Spielberg collaborator Gerald R. Molen, who spoke to Indiewire last month about his hopes for the film’s impact on the election.

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4 Comments

  • Jeanine | September 2, 2012 7:21 PMReply

    Fielding Melish,
    I don't know which PR firm you work for--but you couldn't be more wrong. You claim to have 'visited' and Occupy encampment--I had friends living at various camps. While there were a minority of 'black bloc' individuals--the violence largely came FROM THE POLICE. I am barely over 5 feet tall and I never felt in danger. Secondly, Occupy was NOT started as a far-left Dem counter to the Tea Party. Occupy has rejected the Dems repeatedly and refuse to be 'coopted' by them or anyone else. You issue these slanderous statements yet have no documentation. That would mean you are probably lying. There were also police infiltrators causing problems and the Occupy groups DO have the proof on camera showing the alleged 'Occupy' participant emerging from his car in full police uniform. All is documented. Occupy wanted some fairness in a totally unfair system. Occupy participants were all ages, all races, all religions. Occupy forces have renounced Obama in favor of a Green Party candidate--Jill Stein, if they will vote at all. Many do not believe in representative government or elections. Occupy uses a 'horizontal' model which is direct participatory democracy, filtering out the elected officials.
    Either you don't know what you are talking about or you are a liar, comfortably creating these stupid lies from an expensive PR firm. In an case--you are totally wrong. Occupy is becoming our saving grace from corporate traitors and the cowardly politicians who collaborate with them.

  • Fielding Melish | August 12, 2012 1:49 AMReply

    Occupy was started as a far-left Democrat counter to the TEA party. It has now deteriorated into violent anti-capitalist protests and Black Bloc terrorism.

    I visited the Oakland Occupy movement camp early on, before they turned violent. I knew things would turn out badly because there were no police visible anywhere near the camp (in front of City Hall) and there were some bad elements living within the camp. I witnessed a conflict when a woman was caught stealing, but the leadership wanted to keep it in the camp without involving the police. There were local Black Panthers conducting anti-capitalist lectures every day in the camp. About two weeks after my visit, there was a fight on the edge of the camp that ended up resulting in a murder.

    It's good to see Occupy will get its due.

  • donald lo | August 6, 2012 4:41 PMReply

    very sad.

  • @AudreyEwell | August 6, 2012 3:59 PMReply

    The antidote is 99% - The Occupy Wall Street Collaborative Film, a film made collaboratively by filmmakers across America. It tackles the Occupy movement and the issues raised by it from a somewhat less.... conservative... perspective.

    http://www.99percentfilm.com