By Peter Knegt | Indiewire June 14, 2012 at 11:09AM
ARC Entertainment has acquired North American rights to Matthew Lillard's "Fat Kid Rules The World," it was announced the today. ARC, Lillard and Whitewater Films (which produced the film) are taking the unconventional approach of launching the theatrical distribution of the film via The Vans Warped Tour and Tugg.com this summer.
Through a series of promotional events and public appearances on the Warped Tour, Lillard will directly engage the film's punk rock fan base so they can set up Tugg screenings of the film along the course of the tour.
"Fat Kid" premiered at the 2012 SXSW Film Festival, where it woon the Narrative Feature Spotlight Audience Award.
Full press release below.
June 14, 2012 - (Los Angeles, CA) – ARC Entertainment announced today that they have acquired North American distribution rights to Matthew Lillard’s directorial debut “FAT KID RULES THE WORLD.” The film, which was produced by Whitewater Films, won the Narrative Feature Spotlight Audience Award at the 2012 SXSW Film Festival. The Kickstarter campaign to support the domestic release of "FAT KID RULES THE WORLD" has already surpassed its goal of $150K and continues through Friday, June 15th midnight PST.
“FAT KID RULES THE WORLD” stars Jacob Wysocki (TERRI), Matt O'Leary (NATURAL SELECTION) and Billy Campbell (THE KILLING) in Matthew Lillard's directorial debut based on the novel by K. L. Going.
“FAT KID RULES THE WORLD” follows Troy Billings who is seventeen, overweight, and suicidal. Just as he's about to jump in front of a bus, he's saved by Marcus, a charming high school dropout/street musician. The two begin an uneasy friendship when Marcus enlists the musically challenged Troy to become the drummer in a new punk rock band. As Troy’s relationship with Marcus grows, Troy's father becomes increasingly concerned about his son's new friendship.
“We are proud to share Matthew Lillard’s directorial debut - the film is smart, relevant and has already proven itself to be a fan favorite” commented ARC Entertainment’s Trevor Drinkwater.
ARC, Whitewater and Matthew Lillard are taking the unconventional approach of launching the theatrical distribution of the film via The Vans Warped Tour and Tugg.com this summer. Through a series of promotional events and public appearances on the Warped Tour, Lillard will directly engage the film's punk rock fan base so they can set up Tugg screenings of the film along the course of the tour.
The film’s release represents a unique convergence of traditional distribution, social media and the internet, bringing together ARC ENTERTAINMENT, The Vans Warped Tour, Kickstarter and TUGG.
We chose ARC, Vans Warped Tour and Tugg,” said Matthew Lillard, “because this is a film about the kids on the fringe – the outsiders. We wanted to find a way to cut through the Hollywood machine and connect directly with those kids and let them shape the destiny of our movie. So, Tugg the Fat Kid – we made this film for you. I hope you dig it.”
The film features original songs and score created by Pearl Jam Lead Guitarist Mike McCready. Anyone (and that means you!) can bring “FAT KID RULES THE WORLD” to their local theater by visiting Tuggthefatkid.com and requesting a screening.
The deal was negotiated by Ben Weiss of Paradigm and Trevor Drinkwater of ARC Entertainment.