Mid-Year Report: Specialty Box Office Winners & Losers
by Peter Knegt (July 7, 2009)
Since it’s hard to give a run down of everything good and bad in six months worth of box office, here’s a chart of 2009’s twenty highest grossing films tracked by the iW BOT (including films that screened only as an Academy-qualifier in 2008), as of July 5. Hopefully it will help fill in any blanks this article might have missed, and to make more clear just how scarce the “winners” really are:
|
AFI Fest
AFI Fest '09
Chipotle Mexican Grill to Award a Filmmaker $2000, April 4, 2010 during the ECOtainment Awards at the Writers Guild Theater in Beverly Hills.
THAT FILMMAKER COULD BE YOU! GOING GREEN FILM FESTIVAL'S motto: REthink. REplenish. REcommit. This is the only festival of its kind to focus exclusively on green filmmaking, from production to content! ALL GENRES ARE WELCOME! Prizes include: $2000 from Chipotle, Hybrid Bikes, Tree Planted in Your Name, Fuji Film, Movie Magic Suite Software, Showbiz Software, Super 8 Production Facilities and much more! Hurry and beat the NOVEMBER 30th deadline! www.GoingGreenFilmFestival.com |
||||||
Magonilia one was a winner 4 sure.
hey guys..
i think its good to discuss about this..cause from that we can know that what is public review..
paba, I don’t understand your point. The ugly truth is that the industry respects gross dollars. As someone who has been on both sides of the accounting, we all know that “cost” is voodoo magic: barter deals are made, costs are billed internally at higher rates, costs are deferred as backend points, spend has to hit X to cut a DVD deal with partner Y, costs are spread across a slate, a festival gives marketing/screenings in order to premiere the film, etc etc. We’ll never know “real cost” (soft dollar, hard dollar, opportunity cost) so we all look at box office for better or for worse.
We should be glad (or disappointed) that these films are reaching the audience reflected in the dollars grossed - regardless of the intrinsic artistic merit of the film (I mean ,hey, Slumdog has grossed $300MM+ worldwide and is as good as 3 day old fish)
that may be true, but I dont think that whats being discussed here suggests otherwise. its a good overview, imo
This list is idiotic. You are comparing films with $10 to $15 advertising campaigns (Sunshine Cleaning, Away We Go) to films with no ad budgets (The Class, Two Lovers, Easy Virtue).
The SPC, Magnolia and IFC releases on the list are big winners.
Two worst ad campaigns of first six months: RUDO Y CURSI and THE INFORMERS
Not that we particularly needed another wallow in Bret Easton Ellis country, but one thing “The Informers” had was a lot of sweaty, fleshy sexiness, both in gazing at the rather impressive cast and in the evocative visual texture of its sleazy milieu. So what was its iconic image (maybe one of the worst, most inappropriate ads of all time)? A starkly cold, black and white (paper? plaster?) sculpture of an abstract, anonymous head. Dumb, dumb, dumb.
The poorly photographed, full-length images of Bernal and Luna in harshly-lit profile on opposite sides of the ad for “Rudi y Cursi” conveyed neither the rough-and-tumble warmth of this flawed but fitfully entertaining film nor the always infectious comradery of its two leads.