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by Paula Bernstein
July 9, 2013 3:27 PM
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Morton Downey Jr. Movie Directors Take to Reddit

"Evocateur: The Morton Downey Jr. Movie"
Évocateur: The Morton Downey Jr. Movie" co-directors Jeremy Newberger, Seth Kramer and Daniel A. Miller took to Reddit this afternoon to answer questions about the doc, which was released by Magnolia Pictures on June 7 and chronicles the rise and fall of the controversial TV tall show host.

More than 6,500 Reddit users showed up for the AMA, reddit's Ask Me Anything platform, and many posed questions to the filmmakers.

"Was he related at all to Robert Downey Jr. Or is the connection purely coincidental?" one fan asked.

The directors joked that this was "perhaps the most-oft-asked question about Morton Downey Jr. of all time… we finally reveal: Morton Downey Jr. was Robert Downey Jr.'s father! Kidding. No relation."

When I asked the filmmakers what Downey Jr. would have made of the movie, they said, "He would have loved the movie, but perhaps pretended he hated it."

The filmmakers also suggested that Downey Jr. was a harbinger of "the democratization of media. Many more people have access to means of expressing themselves and being who they are. If you remember, the main struggle of the '80s was between those with voices (the jocks or, those in power) and those without (the nerds, or the marginalized). It's a long road ahead but at least we're farther along."

Although AMAs haven't reached Twitter chat levels of popularity, tech-savvy marketers are beginning to tap into its viral potential. Leading up to the series finale of "Breaking Bad," Bryan Cranston participated in an AMA and Adrian Grenier recently did an AMA to promote "How To Make Money Selling Drugs," which he produced. Comedy Central's Amy Schumer did an AMA last week to promote the season finale of "Inside Amy Schumer." John Malkovich will do an AMA to publicize his latest film, "Red 2."

The Évocateur team says that their next project is a "mother/daughter coming-of-age documentary about the destruction of the planet. Sort of a Ya-Ya Sisterhood meets World War Z. Sadly we're not kidding. It's called THE ANTHROPOLOGIST, to be released in 2014." Meanwhile, they are planning a September 3 DVD/Blu-ray release for "Évocateur: The Morton Downey Jr. Movie."

Check out the trailer for "Évocateur" below.






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