"The ABCinema series was a project that was formed from two very different aspects of my life: my deep admiration for film and my love of creation through art and animation," said the Atlanta-based Seitz, who also works in commercials and for local TV affiliates in addition to developing his own documentaries. "It drove me to work on something incredibly time-consuming in nature, but also completely enjoyable to make from beginning to end."
Seitz makes animations that correspond to cinema's greatest treasures, inviting viewers to test their encyclopedic knowledge of cinema. Each video features a series of morphing images cleverly inspired by the world's best films; as they cycle, viewers either recognize the film right away or try to conjure up a just-on-the-tip-of-the-tongue as the next image flashes on the screen. (As a bit of an Easter egg, Evan includes his name in all the videos.)
Seitz launched the series less than four months ago with ABCinema: Alphabet. Since then he's launched 123Films: Numbers, Color Reel: Colors and Geo Videos: Countries. They've already found a rabid fanbase as well as more than 600,000 views in addition to being featured in the 2012 short film programs of the SXSW and Tribeca Film Festivals.
What the tests don't do, however, is tell you if your answers are correct. Seitz is adamantly anti-spoiler.
And what they also won't do is continue indefinitely. Once he's created a series of 10, he plans to give it up.
Favorite Films: "Ikiru", "Lawrence of Arabia", "The Good, the Bad, and the Ugly"
Favorite Directors: Akira Kurosawa, Stanley Kubrick, Quentin Tarantino
Without further adieu, 4 editions of ABCinema, a cinephile IQ test: