By Jay A. Fernandez | Indiewire October 5, 2012 at 7:02PM
Movie-discovery platform Moviepilot.com has made two key hires in its new L.A. office. Film marketing veteran Amy Elkins has been hired as executive VP strategy and advertising, and Amy Smith has taken the role of U.S. director of advertising, reporting to Elkins.
“To welcome two new members to the L.A. team who have such a proven track record in the movie marketing industry feels rather like we’ve struck gold,” said Moviepilot founder and CEO Tobi Bauckhage. “With their combined experience, Moviepilot is in a far stronger position to service the studios, helping them to navigate social media and ultimately ensure every upcoming movie is marketed to the right fans; engaging those all important first-weekenders.”
Formerly head of digital at MEC, where she led interactive-media campaigns for Paramount and Dreamworks Animation, Elkins will be responsible for overseeing the expansion of the L.A. business, reporting to Bauckhage. Elkins has also worked in marketing for MGM and United Artists.
Smith previously handled theatrical, home entertainment and TV accounts for IMDb, Amazon, Mobile and Kindle as a senior account executive at Amazon Media Group. At Moviepilot, she will be responsible for driving new business and revenue, as well as securing social media marketing campaigns with the studios that utilize the company’s proprietary audience definition tool, Q.
Headquartered in Berlin with offices in L.A. and London, Moviepilot also has added John W. Gibbons, who led monetization at IMDb for 10 years, to its newly formed advisory group.