Celebrating 17 Years of Film.Biz.Fans.
by Brian Brooks
January 24, 2011 8:27 AM
0 Comments
  • |

National Geographic Takes "Day" for U.S.

Kevin MacDonald's "Life in a Day." Image courtesy of Sundance Institute.

U.S. rights to Kevin MacDonald's "Life in a Day," which will premiere at the Sundance Film Festival Tuesday have been picked up by National Geographic.

Release follows:

PARK CITY, Utah (Jan. 24, 2011)
– National Geographic has acquired the U.S. rights to the global film project “Life in a Day,” executive produced by Ridley Scott, through his Scott Free UK banner, and directed by Academy Award© winner Kevin Macdonald. The pair, via YouTube, asked people around the world to capture their life in a day on July 24, 2010. Worldwide YouTube users responded with over 80,000 submissions from 192 countries, totaling over 4,500 hours of footage. Submissions were cut down to create one 90-minute documentary featuring over 1000 clips from YouTube users around the globe.

The film will premiere Thursday, Jan. 27, at the Sundance Film Festival, with director Kevin MacDonald,
editor Joe Walker and over 20 invited contributors in attendance. Audiences around the world will be invited to join the premiere by watching it stream live on
YouTube.com/lifeinaday
as a special one-time event. Macdonald, Walker and the invited contributors will participate in an interactive Q&A following the screening, moderated by Sundance Executive Director John Cooper.

Of the film and the partnership, President of National Geographic Films Daniel Battsek said, “‘Life
in a Day’ is unique, contemporary and exciting, but what surprised me about the film is how emotional, powerful and involving it is. For that, the credit goes to all the amateur filmmakers who contributed and, of course, to Ridley Scott and Kevin Macdonald,
who managed to create such an innovative and powerful cinematic experience.”

The deal was negotiated by Kattie Evans from National Geographic with Tim Haslam of HanWay on behalf
of Scott Free UK. National Geographic will launch the film theatrically July 24, 2011, day-and-date with YouTube, to mark the first anniversary of the creation of the project.
“Life in a Day” producer Liza Marshall, head of Film and TV at Scott Free
UK, said, “Kevin and I are delighted that National Geographic is on board to help us reach new audiences. They are the perfect distributors for our film and completely understand its potential.”

National Geographic has a strong presence already on YouTube with its own channel logging over 250
million views in 2010. National Geographic will look to continue the strong collaboration with YouTube throughout the life of the project. “What
started as an innovative idea has grown into an incredible film,” states YouTube’s Director of Marketing, Anna Bateson. “National Geographic’s support will create additional avenues for audiences across the
US to see ‘Life in a Day.’”

“Life in a Day” is a user-generated feature-length documentary film, shot on a single day, July 24,
2010. Supported by YouTube, it enlisted the global community to capture a moment of their lives on camera. “Life in a Day” brings together the most compelling footage into a 90-minute film, crafted by Macdonald, Executive Producer Ridley Scott and their team,
to offer a unique experience that shows, in beautiful and, at moments, harrowing honesty, what it is like to be alive on Earth today.

The film is supported in part by LG Electronics as a key part of its long-standing
Life’s Good campaign and to support the creation of quality online content that can be shared and enjoyed by all. To learn more,
please visit the “Life in a Day” YouTube channel (www.youtube.com/lifeinaday)
and corresponding press site at
https://sites.google.com/site/liadpressinformation/home.

You might also like:

0 Comments