By Casey Cipriani | Indiewire July 2, 2014 at 10:21AM
Get ready to go outside and get dirty. After a successful UK theatrical release towards the end of 2013, the nature-promoting documentary "Project Wild Thing" has been picked up by Revolver Entertainment for a release in the U.S.
"Project Wild Thing" tells the story of real-life filmmaker and father David Bond, who appointed himself the "Marketing Director for Nature." With the help of branding and outdoor gurus, Bond launched a nationwide marketing campaign to get children to go and play outside.
Bond made the film with fellow filmmaker Ashley Jones; the film quickly became one of the highest grossing features in the UK last year and to date has been selected for 54 international festivals, including Sheffield Doc/Fest, Cork, IFF Boston and Madeira, winning awards in San Francisco and CinemaAmbiente in Italy.
"We are incredibly excited to be releasing David Bond and Ashley Jones' nature advocacy documentary," said Daniel Brandt, head of acquisitions at Revolver Entertainment. "The film implores parents everywhere to help their young children reconnect with nature in a digital age where children are overwhelmed by highly directed advertising almost as soon as they are born."
Revolver will handle U.S. theatrical, DVD and digital sales and plans to release the film in August.