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by Nigel M Smith
March 28, 2012 11:10 AM
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FUTURES: 'Gimme the Loot' Writer/Director Adam Leon Brings His New York Love Letter Back Home

Is the graffiti art world something you're inherently familiar with?
"I was terrible [at graffiti]. I'm not good with a pen. I'm better writing and telling people where to put a camera."

I grew up somewhat involved in that world. I had some very close friends who were very immersed in graffiti. When I did the short, we ended up casting a couple of graffiti writers. I was just very taken with their dedication and the risks they were taking. I thought it was a great jumping off point for a tale set in the city.

For the film, I knew we had to get that right, so we brought in a bunch of people to talk to us, in particular artist Greg Lamarche, who's sort of a legend. He taught the kids and me a lot about the culture and history, and how to actually do the graffiti itself.

Had you ever done it yourself growing up?

Oh, for like five days when I was 16. I was terrible. I'm not good with a pen. I'm better writing and telling people where to put a camera.

You captured New York in a really fresh and vibrant way. Does this film accurately depict how you see the city?

Yeah. There's an element of throwback to how we captured the city. There was an early thought to not show any chain stores or banks. I began to abandon that idea to really just capture what I was seeing in the summer of 2011. What I am sort of drawn to is the character of the city, which I think is still very, very vibrant.

A lot of the joy I derived in watching "Gimme the Loot," came from the bystanders you incorporate into the frame. If you were to go on to do bigger things in the future, would you strive to maintain that 'on the fly' style of shooting?

I love working that way. I do think that style can be incorporated in more movies shot in New York. You have to be careful with releases and all that, and we were, but I think there's something that can be said about having a long lens shot and just capturing the city wide. I definitely like that style a lot. There's also something to be said for shooting fast in the city, if you're prepared enough to do that.

Do you see yourself becoming a New York-based director with tales set in the city?

You know, the thing I'm writing right now is not set in New York. I love making movies. If I'm able to continue to make them, then I definitely think that some of those movies would be shot in New York. I think it's important to expand your horizons, but of course New York is my home. I love to shoot here.

"Gimme The Loot" Sundance Selects
You're at ND/NF following a win at SXSW where you world premiered. How does your head not grow exponentially over the past few weeks?

I struggle with the answer, because you're asking me this in the middle of it all. I was talking to my producer the other day. It hasn't been three weeks yet. I think we're sort of in a daze. We worked really hard with a great team. It's the movie we wanted to make. The great things that have happened over the past few weeks have been so fulfilling. There's still nothing greater that when somebody comes up to me after the movie and tell me they thought it was great. But yeah, it's been a crazy, mind-blowing few weeks. I think I'm just starting to digest it. I'm very, very thankful. We're blessed that people are enjoying the film.

Bringing it from SXSW to ND/NF, the experience must be…

Very different.

At ND/NF, the audience was predominantly over the age of 40. Were you wary of how they would receive it?

Before we even made the movie, we sort of felt like a SXSW audience would be ideal. It's a young, fast, fun movie. In terms of a prestigious dream, we really wanted to play in New York. ND/NF is that. I think we had this advantage at SXSW, where the audience is sort of perfect for the movie. With ND/NF, it's such a New York movie that I think that New Yorkers respond to it.

I think we're really lucky that these are the first two festival stops. But they are way, way different experiences. That's been its own sort of adventure. To be in a rowdy crowd in the Alamo at Austin where they're eating during the movie, and then play at the Museum of Modern of Art two weeks later -- it's sort of a headtrip.

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