"Drive," the new film from director Nicolas Winding Refn starring Ryan Gosling and Carey Mulligan, will be one of the pilot films in Netflix's new service which will offer streaming of first-run theatrical features to its members from distributor FilmDistrict. The films will be made available during the "pay TV window" of their release, the span of time where films usually are aired on premium cable channels such as HBO and Showtime. Under the new deal, Netflix will take over the role of the subscription-based cable channels and make the films available through their streaming feature.
The service is expected to begin in 2011 with "Drive" and another of FilmDistrict's recent releases, James Mather and Stephen St. Leger's sci-fi adventure film, "Lockout."
FilmDistrict's president of acquisitions and operations, Adrian Alperovich, said in a statement, "We are very excited about this new relationship with Netflix. The innovative and flexible entrepreneurial spirit they have demonstrated makes them a perfect partner for us as we build FilmDistrict into a strong independent distributor."
"Netflix has strategically developed a bold business model and they love movies," added Bob Berney, FilmDistrict's president of film distribution. "They have cultivated a loyal audience that gives FilmDistrict great opportunities for growth."