Celebrating 17 Years of Film.Biz.Fans.
by Bryce J. Renninger
December 2, 2011 6:26 PM
1 Comment
  • |

New York's Landmark Sunshine Offers Free Entry to NC-17 "Shame." Must Be in Diapers.

Michael Fassbender in "Shame." Fox Searchlight.

Landmark Sunshine has found a creative promotion for Steve McQueen's "Shame:" The theater is screening the Michael Fassbender sex addiction flick as part of its weekly "Rattles & Reels" film screening series.

Yep, this one's for the babies.

The Landmark website advertises the screening as such:

Adults pay regular admission prices — but, all babies are FREE!

No worries about finding a sitter for your child when you can bring them with you! Meet other caregivers and make it your weekly playdate! 

This certainly begs a few questions: Does the MPAA's NC-17 rating apply to those in diapers? Aren't babies always "FREE"? And how many caregivers want to spend their Wednesday watching Michael Fassbender deal with his Freudian woes while simultaneously babysitting or taking care of their child? 

Indiewire called the theater for clarification. The theater manager told us that this series typically attracts caretakers of babies six months and under and usually, "they aren't seeing the film." He assured Indiewire that hey will enforce the MPAA's "no children under 17 admitted" rule, saying "I wouldn't want, say, a three-year-old there."

We're certainly not the world's biggest fans of the MPAA's rating system. And we're all for creative promotions that get people in the theater. But perhaps this time, parents and caretakers, it's best to invest in that babysitter and see the film at another time. For your own good.

Screen grab:

You might also like:

1 Comment

  • MT | December 2, 2011 7:23 PMReply

    That's hilarious and equally concerning because if these babies's first cinema experience are Michael Fassbender at his most harrowing, that's placing the bar way too high. The parents would later wonder why their 3 year-old child snobs Dora the Explorer to favour instead the Cronenberg/Von Trier anthology.

    Or more to the point, is there a bigger buzzkill to watching that infamous threesome scene than the prospect of shrill wailings?