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New Distrib Factory 25 Melds Music and Film in Brooklyn

Photo of Bryce J. Renninger By Bryce J. Renninger | Indiewire June 26, 2009 at 9:33AM

Matt Grady, former Director of Production at Plexifilm, has announced the creation of Factory 25, a Brooklyn-based film distributor that specializes in films with music tie-ins. The label will concentrate on releasing films theatrically, digitally and on DVD, as well as in conceptualized limited edition DVD/Vinyl combination packages. Grady describes his new venture as catering to a special, fanatical audience, "What I learned at Plexifilm was that, despite the ephemeral nature and general unsightliness of various physical media (CDs, DVDs etc.), the discerning viewer and listener still wants their films and music in perfect analog or digital quality and packaged and presented as beautifully as possible. Factory 25's commitment to the aesthetic of the product itself, be it on vinyl or DVD, will take it to a higher level. We know our niche."
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Matt Grady, former Director of Production at Plexifilm, has announced the creation of Factory 25, a Brooklyn-based film distributor that specializes in films with music tie-ins. The label will concentrate on releasing films theatrically, digitally and on DVD, as well as in conceptualized limited edition DVD/Vinyl combination packages. Grady describes his new venture as catering to a special, fanatical audience, "What I learned at Plexifilm was that, despite the ephemeral nature and general unsightliness of various physical media (CDs, DVDs etc.), the discerning viewer and listener still wants their films and music in perfect analog or digital quality and packaged and presented as beautifully as possible. Factory 25's commitment to the aesthetic of the product itself, be it on vinyl or DVD, will take it to a higher level. We know our niche."

Factory 25 will release its first two films September 29, 2009. Ronald Bronstein's "Frownland," a 2007 SXSW special jury award winner, will be released in a limited edition. The limited edition of "Frownland," for example, in addition to extra footage, will feature a comic book written in character by one of the actors, art drawn by lead actor Dore Mann, a soundtrack on vinyl, and a newsprint film poster.

"1001 Nights," an anthology of films, live performances and videos by ethereal indie band Damon & Naomi, with an essay by Harvard Film Archive director Haden Guest. Both will be released on DVD, digitally, and in limited DVD/vinyl editions.

Grady left Plexifilm in early 2009, where, for seven years, he oversaw production of all of the company's films and DVDs including "Helvetica," "I Am Trying to Break Your Heart: A Film About Wilco," and "Style Wars." Future films for the company will be: Joe Losurdo & Christina Tillman's You Weren't There: A History of Chicago Punk 1977-1984; Ben Wolfinsohn's High School Record; Justin Mitchell's "Songs for Cassavetes," which includes performances and interviews with Sleater-Kinney, Calvin Johnson and Unwound; Matt Boyd's "All the Way from Michigan Not Mars" about musician Rosie Thomas featuring Sufjan Stevens; Braden King & Laura Moya's "Dutch Harbor: Where The Sea Breaks Its Back," a documentary on the westernmost tip of Alaska, with a soundtrack by the Boxhead Ensemble; and "Spiritualized: Acoustic Mainlines," a live performance of the celestial rockers at Union Chapel in London which Grady directed, currently in post-production.





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