London's Prince Charles Cinema has begun to recruit "cinema ninjas," volunteers made anonymous by the black body suits they wear, to monitor movie screenings in the hope of teaching misbehaved audience members a lesson in movie theater etiquette.
"We all just quietly sneak up on them," volunteer Catherine Small said of the new procedure in a video
posted by BBC. "We'll give them a little tap and a little shush...and explain why they are doing something wrong." Their goal is to improve the moviegoing experience by putting an end to texting, chatting, throwing popcorn and other bad movie theater manners.
No word on whether the ninjas are more distracting than the bright glow of an iPhone.
A method like this, humorous yet effective, calls to mind the Alamo Drafthouse's PSA last June.