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NY Times: A Big Star May Not a Profitable Movie Make

By Indiewire | Indiewire August 28, 2006 at 9:50AM

Is Sumner M. Redstone crazy like a fox? Movie industry executives may be forgiven for thinking that the Viacom chairman was mad to let Tom Cruise go after a 14-year relationship simply because Mr. Cruise seemed a little off balance. After all, the movies made by Viacom's Paramount Pictures studio and the actor's production company earned more than $2.5 billion at the box office. Yet, if you ask economists and other academics that study the movie industry, Mr. Redstone's decision was, in financial terms, spot on. The best reason to get rid of Mr. Cruise or, for that matter, Mel Gibson, or Lindsay Lohan, is not their occasional aberrant behavior. They, like most marquee names in Hollywood, are simply not worth the expense. Eduardo Porter and Geraldine Fabrikant report.[Free NY Times online subscription required to view full article.]
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Is Sumner M. Redstone crazy like a fox? Movie industry executives may be forgiven for thinking that the Viacom chairman was mad to let Tom Cruise go after a 14-year relationship simply because Mr. Cruise seemed a little off balance. After all, the movies made by Viacom's Paramount Pictures studio and the actor's production company earned more than $2.5 billion at the box office. Yet, if you ask economists and other academics that study the movie industry, Mr. Redstone's decision was, in financial terms, spot on. The best reason to get rid of Mr. Cruise or, for that matter, Mel Gibson, or Lindsay Lohan, is not their occasional aberrant behavior. They, like most marquee names in Hollywood, are simply not worth the expense. Eduardo Porter and Geraldine Fabrikant report.
[Free NY Times online subscription required to view full article.]