It turns out that Andy Warhol, whose Campbell's Soup cans famously captured his fascination with the American marketplace, did not inspire a reciprocal reception among corporate donors when the filmmaker Ric Burns came knocking. It has been the hardest, hardest sell," Mr. Burns said about raising money for "Andy Warhol: A Documentary Film," which will be shown tonight and tomorrow night on the PBS program "American Masters." "I did have to prove to people he was a great artist," said Mr. Burns, who still needs to raise $225,000 to finish paying for the $3.6 million, four-hour film, which had a two-week run at Film Forum this month. Robin Pogrebin reports.
[Free NY Times online subscription required to vie full article.]