A few days before power PR firm PMK/HBH opens its London office, the Observer offers a profile of publicist Pat Kingsley:
Pat Kingsley is in many respects the most powerful woman in Hollywood. She is feared by the press and revered by her clients. Stories of her techniques are legion and legendary - believing overexposure to be one of the prime risks of celebrity, she will drastically curb the number of interviews her clients give, she'll demand that her stars appear on the covers of magazines or not at all, that they have the right of veto over writers and photographers, that they get copy approval, and often she herself will be present throughout the interview. In short, she will ensure that nothing escapes her control. She is rumoured to have said to one editor: 'Why do you get to decide who goes on your cover?'