PARK CITY 2000 BUZZ: Park City Dotcom Debuts -- Reelplay Unveiling Site;
Gen Art & iFuse Partner
by Eugene Hernandez/indieWIRE
(01/19/00) With a day of travel behind us, the indieWIRE team is now on the scene in
Park City, UT. We left the single-digit temperatures of New York City for
the spring weather of Northern Utah -- temps in the mid-40's and steady rain
washing away the snow and frustrating local skiers.
The "dotcom-ing" of Sundance (as yesterday's Hollywood Reporter termed it)
is starting to set in with early arriving attendees. In competing stories,
both Variety and The Reporter weighed in with pieces that forecast an active
dotcom scene in Park City. In keeping with the emerging trend, start-ups
are using the festival as an opportunity to unveil partnerships and new
alliances. We've got the news about two today...
P.S. The big "off-line" event kicks off tonight with the opening of the
Sundance Film Festival in Salt Lake City...log on later this week for the
>> Reelplay.com Hits Park City with New Online Service for Filmmakers
(indieWIRE/1.19.2000) -- Reelplay.com, and chairman Mark Litwak, are
launching a new service for indie filmmakers and demo-ing it in Park City.
The company, which debuted in October, unveiled a service for sales agents
and distributors at the London Screenings and MIFED Market. In advance of
the Park City debut, Reelplay has announced that former IFFM Market Director
Rachael Shapiro has been named Vice-President, Marketing and Creative
Affairs for the site.
From its storefront location on Main Street in Park City, Reelplay will
showcase websites it has created for 13 Festival films. "The number one
priority for filmmakers with a completed film is to obtain distribution.
Many filmmakers find it frustrating and difficult to gain the attention of
busy acquisition executives," explained Reelplay Chairman Mark Litwak in a
prepared statement, "By giving filmmakers a free web site as part of the
same site used by more than 100 top sales agents to sell their films,
Reelplay has the unique ability to connect filmmakers with distributors."
[For more information, visit: http://www.reelplay.com.]
>>Gen Art and iFUSE Join Forces for Online Short Film Festival
(indieWIRE/1.19.2000) -- New York's Gen Art Film Festival is teaming with
the new online youth culture site, iFUSE, to showcase short films online
starting next month. The movies -- all under five minutes and from emerging
filmmakers -- will be streamed on the web and presented at Gen Art's fifth
annual fest April 26 - May 2nd.
"The iFUSE/GEN ART Micro-Shorts Program is about nurturing the future of
filmmaking and building audiences for the new medium both online and off,"
explained Dominick Balletta, Director of Gen Art's Film Department, in a
prepared statement. While iFUSE co-CEO Michael Dowling said in a prepared
statement, "This program is the beginning of a much larger effort for iFUSE
build an active community interested in exploring new forms of filmmaking."
Gen Art and iFILM also announced yesterday a partnership with Real.com for
their new venture. Reel will distribute the selected shorts through its
Take5 daily news and entertainment showcase.