Laura Kim

Participant Media has named veteran marketing exec Laura Kim as its senior VP of their film marketing department. Kim will report to documentary films exec VP Diane Weyerman, and narrative films exec VP Jonathan King.

In her new role, Kim will oversee marketing strategy, partnerships, and campaign development for Participant’s films and acquisitions, and serve as the key marketing executive for all distributors, promotional partners, filmmakers, talent and studios. 

"Laura is respected throughout the film world for her expertise, intelligence and creativity managing campaigns for a wide range of films. We are thrilled to have her on board as Participant expands into new markets, and expands our slate of films," said King in a statement.

Kim is the founder of Inside Job, a motion picture marketing, public relations and distribution consulting firm, whose clients and campaigns included "Margin Call" and "Winter's Bone," as well as The Sundance Institute. Previously, Kim served as exec VP of marketing for Warner Independent Pictures, where she was responsible for the marketing of films including "Before Sunset" and "March of the Penguins."

Kim is a member of the Academy of Motion Picture Arts and Sciences, and serves on the Board of Directors for Film Independent.

Participant, founded in 2004, is a global entertainment company focused on feature film, television, publishing and digital content that inspires social change. The company's films include "Good Night, And Good Luck," "Lincoln," "An Inconvenient Truth," and last year's under-performing WikiLeaks drama "The Fifth Estate."