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by Indiewire Staff
February 10, 2011 6:31 AM
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Phase 4 Makes Move to VOD

Phase 4 is expanding their distribution strategy to offer titles via Video-on-Demand. The company's initial venture into the VOD market will include a simultaneous theatrical/VOD release of films such as Craig Teper's "Vidal Sassoon: The Movie," Will Canon's SXSW Audience Award-winner "Brotherhood," and Alex Traiman's "Iranium." Other titles slated for a VOD release include Emily Young's "Veronika Decides to Die" and "Knockout," the new action film starring Steve Austin.

“As an independent film company in the year 2011, being in the video-on-demand space is an integral aspect of connecting our films with audiences,” said Berry Meyerowitz, President & CEO of Phase 4 Films. “We still stand behind the theatrical model and believe for many of our films that it will always make sense. We also acknowledge that more and more people are now watching films on VOD at home. We have Vidal Sassoon being interviewed in many high profile national outlets so it is only fair that people who watch the interviews and then want to go and see the film, can do so without having to wait weeks or even months on end for the film to arrive in their market.”

Below is the full release:

PHASE 4 FILMS MAKES THE MOVE TO VOD VIDAL SASSOON AND BROTHERHOOD TO GO DAY AND DATE

Los Angeles, CA (February 10, 2011) – Berry Meyerowitz, President & CEO of Phase 4 Films, announced today that the company has officially entered the video-on-demand (VOD) space. This new endeavor for Phase 4 launches officially with the day-and-date theatrical and VOD release of several films including: Craig Teper’s VIDAL SASSOON THE MOVIE, a revealing and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors; the SXSW Audience Award-winner BROTHERHOOD, directed by Will Cannon and starring Jon Foster and Lou Taylor Pucci; and the documentary IRANIUM from director Alex Traiman about the Iranian nuclear threat and the ideology fueling the Iranian regime. In addition to theatrical openings in major cities, the films will be available on demand in more than thirty million homes via several of the largest cable providers in the United States.

“As an independent film company in the year 2011, being in the video-on-demand space is an integral aspect of connecting our films with audiences,” says Meyerowitz. “We still stand behind the theatrical model and believe for many of our films that it will always make sense. We also acknowledge that more and more people are now watching films on VOD at home. We have Vidal Sassoon being interviewed in many high profile national outlets so it is only fair that people who watch the interviews and then want to go and see the film, can do so without having to wait weeks or even months on end for the film to arrive in their market.”

In addition to the above mentioned day-and-date theatrical and VOD titles premiering in the weeks ahead, Phase 4 is launching an extensive slate of exclusive VOD World Premieres, as well as day-and-date VOD/DVD titles launching in the coming months, including Emily Young’s VERONIKA DECIDES TO DIE starring Sarah Michelle Gellar and Erika Christensen, based on the popular novel by Paulo Coelho (The Alchemist), and the new Steve Austin starring action film KNOCKOUT.

VIDAL SASSOON THE MOVIE opens this Friday (February 11) in New York at the Village East and will simultaneously be available nationwide on demand.

BROTHERHOOD opens next Friday (February 18) in Dallas at the Angelika and will simultaneously be available nationwide on demand.

IRANIUM opened this week and is available nationwide on demand.

1 Comment

  • George | July 12, 2013 3:38 PMReply

    Any updates on the film "Veronika Decides to Die"? All of the other Phase 4 Films listed have been released, but this one seems to have been locked in their library vault.