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August 5, 1998 2:00 AM
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Picture This! Launches Home Video Arm

by Mark Rabinowitz




Picture This! Entertainment has launched Picture This! Home Video, a
home video distributor for gay and lesbian-themed titles. The new
company's first three titles, set to be released this fall, are "No
Ordinary Love
," written and directed by company president Doug Witkins;
Peter S. Reed's "Under Heat," and Ronnie Larsen's "Shooting Porn," which
is based on Larsen's Off Broadway comedy. Picture This! Entertainment
was created in 1996 by Witkins as an offshoot of his foreign sales
company, Amazing Movies, and has distributed such films as Carl
Workman's "Superstar: The Life and Times of Andy Warhol"; "Bar Girls,"
directed by Marita Giovanni and written by Lauran Hoffman from her own
play; Jeff B. Harmon's "Isle of Lesbos," and Keith Froelich's "Toilers
and the Wayfarers
."


Picture This! Home Video has also formed an alliance with domestic
distributor, Jour de Fete Films ("Leather Jacket Love Story," "Broadway
Damage
"), to co-release new gay and lesbian-themed films. Jour de Fete
will release the films domestically, while Picture This! Home Video will
release the films on video. The logos on each film's advertising
material will reflect this alliance. Picture This! Home Video plans to
release three films every quarter, by the end of the first year of
operation, and according to a company release, they will "be working
closely with lesbian and gay film festivals and media in an effort to
meet the need of gay and lesbian viewers."


In order to make sure that the new company gets off to the right start,
Witkins has hired Orly Ravid as Acquisitions Manager of the new company.
Ravid was previously a programmer at both the New York Lesbian and Gay
Film Festival and OUTFEST in Los Angeles and was also in development at
Schindler-Swerdlow Productions in New York. In addition, veteran
distributor John Tilley (co-founder of Cinevista Video) has signed on as
executive consultant. Tilley was involved in the distribution of films
such as David Lynch's "Eraserhead," Derek Jarman's "Sebastiane" and
Jean-Charles Tacchella's "Cousin, Cousine."


In addition to Picture This! Home Video, Amazing Movies recently added
another subsidiary, when Highland Crest Pictures was launched at the
1998 Cannes Film Festival. This foreign sales company is aimed at
handling films that are "up-cast, up-budget family pictures," according
to an ad in the recently published Daily Variety special issue, The
Independents." Highland Crest's first international release will be Adam
Bernstein's "Six Ways To Sunday," which will be released in the United
States by Stratosphere Entertainment. Other Highland Crest films include
"The Second Jungle Book," and "The Littles at Large."


To contact Picture This! Entertainment call 323/852-1398 or e-mail:
gaypicture@aol.com, or by fax at: 323/658-7265

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