Producer and filmmaker Barry Sonnenfeld ("Get Shorty," "Men In Black,") who is also serving as a judge on the Insomnia Film Festival, will be at Apple Store SoHo This Thursday, October 4th at 6:30pm, where he will share lessons learned in directing and cinematography. He will discuss what it takes to make an effective short movie and how student filmmakers can get their projects to stand out. Moderating the discussion will be indieWIRE blogger and Sarasota Film Festival Director of Programming Tom Hall.