If you were a teenager during the last sixty years, you or someone you know read MAD Magazine. MAD was as funny as it was dangerous. It was your instruction manual on impending adulthood and all the false promises that came with it. MAD forced you to raise to its level - it never talked down to you. And most importantly, MAD inspired. "The Simpsons," Stephen Colbert, "The Daily Show," Howard Stern - all offspring of MAD. "When We Went MAD!" talks to those responsible for MAD and those influenced by MAD. It's history gone MAD.
Co-Producer, Director: Alan Bernstein (co-writer, co-producer, director of the feature film "One Half Gone")
Co-Producer: Doug Gilford
Cinematographers: Patrick Collar, Gabriel Flores, Jesse Eisenhardt
About the Production:
"I was six and found my first issue of MAD at a drugstore newsstand. I had no idea what I was looking at: Spy Vs. Spy, Don Martin, the Fold-In… I didn’t always get the jokes, but I knew I was looking at the ticket into something special and I wanted in.
As I grew and learned more about those who brought us MAD - I realized their stories were just as fascinating. Through MAD, the artists and writers changed the landscape of American humor, and I needed to document how they did it. " -- Alan Bernstein
Be sure to check out our curated Kickstarter page for more information on projects we think you should check out.
If you have an in-the-works project and you'd like to be profiled in an upcoming iW Project of the Day column, submit yourself by filling out this form!