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"The Cheer Ambassadors"
The Cheer Ambassadors is a movie about following your dreams and how anything is possible.
This a story of the deep bonds of friendship that form between athletes, it's a story of the special relationship that developed between US and Thai cheerleaders, with both groups inspiring and idolizing each other.
Jason W. Best (executive producer) is a San Francisco-based entrepreneur and producer who most recently led the campaign to legalize CrowdFund Investing in the US. He has just signed a contract to write a book about Crowdfund Investing and his experiences changing US laws to legalize it. Jason consults with B2B SaaS companies to help them scale their businesses rapidly and effectively. He is new to the world of cheerleading, but is amazed by the skill, commitment and passion that cheer athletes bring to the sport.
Luke Cassady-Dorion (director) moved to from the U.S. to Thailand seven years ago after having a post-tech-bubble career crisis. Since arriving in Thailand, he's taught yoga and received a Bachelors degree in Thai studies. His photography has been shown in top Bangkok galleries. He hosts a Thai-language TV show (Farang Pok Pok) and his most recent book--a Thai-language autobiography (Yogi Boy ผู้ชายที่เคยหายใจไม่เป็น)--is currently in its third printing.
Thapanont (Tae) Phithakrattanayothin (production manager) was a cheerleader for 15 years. He helped build the Bangkok University team and was the assistant coach in 2009 when the team first competed in the ICU World Championship.
About the Production:
Fifteen years ago, there was no Western-style cheerleading in Thailand. Then a young student, Sarawut Samniangdee, asked his university to let him start a team. He taught himself to cheer by watching late-night ESPN broadcasts, then dedicated his life to the sport. In 2009, Thailand entered the World Cheerleading Championships and stunned everyone when they won second place. Over 10,000 spectators jumped up chanted "THAILAND!".
Two years ago we were a bunch of documentary film enthusiasts who had never made a film. I knew how to tell a story, I had written books and host a travel TV show. I knew about images because my work with fine art photography, but a movie is a different beast. Then I was sitting on the beach with some friends and we heard this amazing story and knew that it had to be made into a movie. In 18 months, we went from nothing to a film that has won awards, now we want to make it better.
Festivals and post-production.
For more information and to support this project: