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Reddit Rescinds Warner Bros. Accusations Over 'Getaway'

Photo of Paula Bernstein By Paula Bernstein | Indiewire August 30, 2013 at 10:13AM

Reddit has rescinded its accusations about Warner Bros. spamming the site to promote "Getaway."
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Getaway

Yesterday, we reported that Reddit, the news aggregation site, warned film marketers not to try to spam the site, citing Warner Bros. employees who posted excessively about "Getaway."

Reddit has since issued a retraction, which makes it clear that the questionable posts about "Getaway" came from a "third party who had no affiliation with Warner Bros. This third party was not part of the marketing efforts of Warner Bros. for the film."

In a statement, the company said, "We regret confusion about the source of these posts, and appreciate the cooperation and understanding of Warner Bros. who has taken this as seriously as we do and has very strict policies on these matters."

For its part, Warner Bros. said in a statement yesterday, "We absolutely do not do business that way as part of our film marketing."

That said, Reddit still cautions film marketers: "We take spamming, cheating, vote-rigging, and any other manipulation of reddit very seriously."

You've been warned.

This article is related to: Reddit, Warner Bros, Getaway, film marketing





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