By Indiewire | Indiewire December 8, 2005 at 11:42AM
It has wowed film festivals, won rave reviews and sparked Oscar buzz, but when "Brokeback Mountain," a.k.a. the gay cowboy movie, begins playing to general audiences on Friday, it faces its toughest challenge yet -- wooing mainstream America. Winning over middle America is important for the roughly $12.5 million movie because its backer, art house specialist Focus Features, wants a big box office and wider exposure for the film's themes of love, friendship and family ties. Bob Tourtellotte reports.