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Reuters: Hollywood wonders "What would Jesus direct?"

By Indiewire | Indiewire May 5, 2006 at 10:03AM

Long criticized by conservative Christians for profiting from violent or sexually graphic films that corrupt the young, Hollywood is starting to see there is money to be made catering to those critics. "On Sunday, 43 percent of America was in church," Jonathan Bock, head of a movie marketing company that specializes in religious audiences, said at a panel discussion on "What Would Jesus Direct?" at the Tribeca Film Festival this week. "For studios to not recognize that's an audience is like them saying, 'We're not marketing movies to men,'" Bock said. Claudia Parsons reports.
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Long criticized by conservative Christians for profiting from violent or sexually graphic films that corrupt the young, Hollywood is starting to see there is money to be made catering to those critics. "On Sunday, 43 percent of America was in church," Jonathan Bock, head of a movie marketing company that specializes in religious audiences, said at a panel discussion on "What Would Jesus Direct?" at the Tribeca Film Festival this week. "For studios to not recognize that's an audience is like them saying, 'We're not marketing movies to men,'" Bock said. Claudia Parsons reports.

This article is related to: New York