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by Jay A. Fernandez
May 30, 2012 3:25 PM
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Roadside Attractions Buys Sundance Health Care Doc 'Escape Fire;' Will Release During the Fall Presidential Campaigns

From 'Escape Fire: The Fight to Rescue American Healthcare'
Roadside Attractions has acquired all U.S. rights to Matthew Heineman and Susan Froemke’s Sundance documentary “Escape Fire: The Fight to Rescue American Healthcare.” The indie distributor will release the film theatrically October 5, just as the presidential election hits its final stretch.

“Fire,” which had its world premiere in competition at the 2012 Sundance Film Festival, explores the U.S. healthcare system, the people who work in it, the people affected by it and those in government trying to reform it. The subject, as well as a critical Supreme Court decision on President Obama’s Affordable Care Act due over the summer, will likely play a major part in the fall campaigns.

“Before I saw ‘Escape Fire,’ I thought the problems surrounding healthcare were unsolvable, but the film shows that we have the power to fix this,” said Roadside Attractions co-president Howard Cohen. “The upcoming Supreme Court ruling on the federal mandate to buy health insurance guarantees that the healthcare debate will be re-ignited and inserted into the 2012 election in a big way, and this important film offers solutions that need to be part of that dialogue.”

Cohen negotiated the deal with CAA and Jerry L. Dasti of Sloss Eckhouse Law Co. on behalf of the filmmakers.

Roadside Attractions has released the documentaries “Super Size Me,” “Project Nim” and “The Cove,” which won an Oscar, as well as narrative films “Winter’s Bone,” “The Future,” “Circumstance” and “Biutiful.” The company also picked up rights to the thriller "Arbitrage" at Sundance in January.

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