Roadside will release the film theatrically in September, while Lionsgate will handle VOD.
Full press release below:
Los Angeles, CA (April 19, 2012) – Roadside Attractions has acquired all North American rights to the film, BRANDED, it was announced today by Roadside Attractions Co-President Howard Cohen. The studio plans a nationwide theatrical release this September and Lionsgate has home entertainment, VOD and other ancillary rights through their output deal.
BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
BRANDED is the vision of two widely respected marketing executives: Jamie Bradshaw and Alexander Doulerain. Bradshaw co-founded Ignition Creative, one of the leading creative advertising agencies in Hollywood. Doulerain is Chief Creative Officer of one of Russia’s most popular TV Networks TNT. Bradshaw and Doulerain co-wrote, produced and directed. Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dabkunaite and Max Von Sydow star.
"We're excited to release Jamie Bradshaw and Alexander Doulerain’s mind-bending, futuristic thriller BRANDED, which is a kind of film we haven't done before,” said Roadside Co-President Howard Cohen.
Says Jamie “The most powerful weapon on earth today is not a gun or a disease, nor is it even visible to many. It is Marketing. Marketing is the power to control your desires and change your mind, and if you look closer there is something about it that is not of this earth.”
Alexander says, “I worked for many years in marketing and have to say as fantastical as the plot of our movie might seem it is as real as it gets.”
The deal was negotiated by Cohen on behalf of Roadside Attractions and by Cassian Elwes and Dean Cheley for Barbossa Production S.A.and the filmmakers.