#2. Don’t Forget the Product
“One mistake people make with the web, or Hollywood makes with the web is, they think, ‘Ok, we have this amazing marketing, we’re going to go viral, we have all this stuff, we don’t really understand how to do it, but we’re going to do it.’ But ultimately, the product does matter tremendously.”
#3. Distribution is Key
“The thing that I think is more difficult, and where it gets tricky—everyone says, ‘the gates have come down, the gates have come down,’ and they have, but really, they’ve moved. It’s not so much that they’ve come down, it’s that they’ve moved. So now, anyone can make a movie, but now how do you get it out into the world? The distribution is still where the gate is."
#4. You Can't Have it All
“Anyone that tells you that they don’t want that experience of seeing their movie on 3,000 screens is lying. That would be amazing, that would be amazing. But you give something up with that too. For me, I like to make stuff, that’s why I got into all of this. I like to write stuff, I like to direct stuff, I like making stuff. So 95 percent of the road of this thing is making stuff. And the making of this particular thing could not have been more joyous. There was no interference, there was no studio executive telling me to put a talking baby in this. So 95 percent of this has just been fantastic. Now comes this other part and it’s challenging. The promotion of this movie is, for me, unlike anything I’ve ever done."
#5. Hollywood: Clueless But in Charge
“Hollywood does not know what they’re doing. There’s huge talent out there. And I’ve had some luck with it. My friend Jon Beckerman and I, when we were doing “Ed,” we discovered some pretty big people—Justin Long (“The Apple Guy”) that dated Drew Barrymore and Ginnifer Goodwin—she was living in Memphis and sent in a tape and we saw it and she became a huge thing.
"The web does create this democracy but it’s still hard. Hollywood still controls the distribution—they can advertise, they can put things up, they can force you to see things whereas with the web, it’s harder to do.”
#6. Tough Love for Talk Shows
“It’s a very challenging time for talk shows, without a doubt. And it’s largely due to the technology that exists. What's particularly difficult for talk shows—there’s been a few along the way—was syndicated programming. When you started to have sitcoms ("Friends," "Fraiser," "Raymond") on at 11 or 11:30 p.m., you now had actual comedy competition. There were other fun things you could watch at 11 in the night besides a talk show.
"Now, the biggest thing that’s affecting [talk shows] is the DVR. Because now people are programming their own primetime. I mean, we're now competing with "CSI"; it’s hard to compete with "CSI," you know what I mean? There’s a tremendous amount of talent out there right now (Fallon, Kimmel, Ferguson, Conan) but it’s very hard I think. I don’t know anyone going forward will ever have the mantle Dave and Johnny (Carson) had. It’s a difficult landscape for talk shows. Having said that, I don’t think they’ll ever go away because they’re extremely efficient programming.”
#7. A VOD culture
“The truth is, we make content. People have been telling stories forever and will continue to tell stories so how those get distributed will change a million different ways. My personal opinion, and I don’t know a lot about this, I think ultimately where this will head is that DVR, like all that digital video recording stuff, is transitional. I think that is not here for the long haul. TiVo, I love it, but TiVo won’t be around in ten years, I don’t think. They can’t.
"Where this is all going to head has to be all video online. It’s going to be you can watch whatever you want, when you want. And that does something really important because once we head there, and we’re headed there already (Hulu, Netflix), that enables the distributors to once again control content.”
…#8. Content Can’t Freeload
“You’ve got to realize, when you’re watching something VOD, Video on Demand, you can’t fast forward through all those commercials. It puts it all right back to them. So eventually, content has to cost money. That’s the one thing about the web I find interesting. You have to pay for content in some form, whether it’s watching an advertisement or downloading stuff, because otherwise the content can’t exist. At the end of the day, it’s content, it has to be paid for and distributed. That’s it.”