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Romar Aims for Studio-style Releases for Indies

By Indiewire | Indiewire September 26, 2005 at 10:56AM

A newly formed distribution initiative from Romar Entertainment, with actor Billy Zane joining company founder Jim Schramm, is aiming to offer what it says are, "studio-style, wide releases via major theater chains to indie filmmakers for a fraction of what it would normally cost." As part of the model, filmmakers raise P & A (prints and advertising) money for a release and retain all rights to the film. Romar will handle the theatrical release and take a commission on the media buy for the theatrical distribution, along with a portion of ticket sales. The company will target national releases at 300 screens and higher. A DVD distribution deal is also an option. Romar founder and CEO Jim Schramm has 11 years of experience as a media buyer and through the National Cinema Network. [Eugene Hernandez]
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A newly formed distribution initiative from Romar Entertainment, with actor Billy Zane joining company founder Jim Schramm, is aiming to offer what it says are, "studio-style, wide releases via major theater chains to indie filmmakers for a fraction of what it would normally cost." As part of the model, filmmakers raise P & A (prints and advertising) money for a release and retain all rights to the film. Romar will handle the theatrical release and take a commission on the media buy for the theatrical distribution, along with a portion of ticket sales. The company will target national releases at 300 screens and higher. A DVD distribution deal is also an option. Romar founder and CEO Jim Schramm has 11 years of experience as a media buyer and through the National Cinema Network. [Eugene Hernandez]





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