Recently announced was the return to PR work by veteran Reid Rosefelt. The former president of boutique firm Magic Lantern, Rosefelt has announced the launch of a new consulting business for filmmakers in need of PR services. As Rosefelt recently explained, he is targeting filmmakers who are unable to secure publicists for festivals or self-distribution. In a statement this week, Rosefelt said:
"It's very expensive to hire a publicist for Sundance and even filmmakers who have the money aren't able to get one for various reasons. I'm trying to fill that void. I won't go to Sundance with them, but I can help them do a better job on their own."In his 25 years of work on the business, Rosefelt has worked on numerous acclaimed indie and foreign language films, including movies from Jim Jarmusch, Errol Morris, Pedro Almodovar, David Mamet, Ang Lee, Todd Solondz, Lisa Cholodenko, Hal Hartley, Werner Herzog, Wim Wenders, Rainer Werner Fassbinder, Andrei Tarkovsky, Jean-Luc Godard, and many others. He was also a PR consultant for Sundance Institute.
With filmmakers now hearing about their acceptance into the upcoming Sundance Film Festival, Rosefelt is offering guidance, including a list of PR resources and tips on his website, as well as information on his own abilities. Rosefelt is planning a PR seminar in New York next year and is considering a similar event in Los Angeles. For more information, visit his website. [Eugene Hernandez]