Cinetic Media, the sales and distribution company founded by John Sloss, announced today that it had hired former IFC Films executive Ryan Werner as a senior executive. The announcement arrives on the cusp of the Sundance Film Festival, where Cinetic will represent 15 films in competition and other sections.
Last April, Werner left IFC after seven years to work as a consultant for several films, including the recent Golden Globe-winning "The Great Beauty."
Werner told Indiewire that he had began discussing the
possibility of the position with Sloss for some time, but only accepted
it very recently. "After spending most of my career working with traditional distribution companies, John and Dana have given me an incredible opportunity to continue doing what I love but in a new and exciting way that seems incredibly smart as the marketplace undergoes drastic change," Werner said in a statement. "Since its creation, Cinetic has been one of the most forward thinking companies associated with great films and filmmakers. I’m looking forward to working with them and the entire team."
"Ryan is one of the most inspired and innovative marketing minds we have encountered," Sloss added. "The distribution marketplace is mutating on a daily basis and increasingly allowing those making content to have a hands-on involvement in its distribution. Ryan expands dramatically the toolbox of advisory services we provide. Having sat across from Ryan for years and more recently on the same side of the table at PDA, I can’t think of a more appropriate and valuable addition to the Cinetic team."