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by James Hiler
December 3, 2013 12:15 PM
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Seed&Spark Launches 'Bright Ideas,' Semi-annual Print Magazine For Independent Film Audiences

In a time when some say that print media is dying, Seed&Spark, the crowd-funding and distribution platform for independent filmmakers, has boldly chosen to launch a semi-annual print magazine for independent film audiences. 

Called Bright Ideas, the magazine will include profiles, articles, and musings on the creative innovators of independent film. The debut edition which will be released at Sundance 2014, will feature profiles of Ryan Coogler ("Fruitvale Station"), Kat Candler (the forthcoming "Hellion"), and Cary Fukunaga (HBO's "True Detective," "Sin Nombre").

Bright Ideas was originally conceived by James Kaelan, the former Managing Editor of MovieMaker Magazine, at last June's Innovator's Summit. "One of my key takeaways from the Summit was that everyone agreed developing and engaging audiences for independent film was far more important than any technological innovation in content delivery or monetization. If we can't get people to watch and share the films we make, no app is going to save us," says Kaela.

With this insight, the idea of garnering "Social Capital" or a legitimate trust from independent film audiences emerged.

"Roughly 70 percent of film festival audiences self-nominate as non-industry," says Kaelan. "And yet no print publication targets them specifically. The irony, of course, is that by neglecting the audience, we neglect the most indispensable component of the independent film ecosystem."

The first issue of the magazine will be distributed for free exclusively at Sundance, True/False, SXSW, Tribeca, and SFiFF.


  • Carolyn Wingate | January 7, 2014 4:07 PMReply

    I wish I could get a copy of "Bright Ideas" Spring/Winter Edition. The first issue features my nephew Ryan Coogler the Writer/Director of "Fruitvale Station". Where can I get a copy?

  • brooke | December 3, 2013 11:25 PMReply

    It's time for Bright Ideas. Can hardly wait to read the first edition. Kudos to seed & spark!