In a time when some say that print media is dying, Seed&Spark, the crowd-funding and distribution platform for independent filmmakers, has boldly chosen to launch a semi-annual print magazine for independent film audiences.
Called Bright Ideas, the magazine will include profiles, articles, and musings on the creative innovators of independent film. The debut edition which will be released at Sundance 2014, will feature profiles of Ryan Coogler ("Fruitvale Station"), Kat Candler (the forthcoming "Hellion"), and Cary Fukunaga (HBO's "True Detective," "Sin Nombre").
Bright Ideas was originally conceived by James Kaelan, the former Managing Editor of MovieMaker Magazine, at last June's Innovator's Summit. "One of my key takeaways from the Summit was that everyone
agreed developing and engaging audiences for independent film was far
more important than any technological innovation in content delivery or
monetization. If we can't get people to watch and share the films we
make, no app is going to save us," says Kaela.
With this insight, the idea of garnering "Social Capital" or a legitimate trust from independent film audiences emerged.
"Roughly 70 percent of film festival audiences self-nominate as non-industry," says Kaelan. "And yet no print publication targets them specifically. The irony, of course, is that by neglecting the audience, we neglect the most indispensable component of the independent film ecosystem."
The first issue of the magazine will be distributed for free exclusively at Sundance, True/False, SXSW, Tribeca, and SFiFF.