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by Peter Knegt
February 18, 2013 1:11 PM
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Specialty Box Office: Arthouse Auds Say Yes To 'No'; 'Gatekeepers,' 'Amour' and 'Quartet' Expand Strong (UPDATED)

Gael Garcia Bernal in Pablo Larrain's No
Sony Pictures Classics continued to belatedly benefit from its Oscar nominations, with foreign language film nominee "No" -- directed by Pablo LarraĆ­n and starring Gael Garcia Bernal -- opened on 4 screens this weekend to excellent numbers. The film took in $74,476 for a $18,619 average this weekend, a very strong number for a foreign release. Adding on Presidents Day, the film is estimated to take in $94,742 for a $23,686 average.

Sony Classics will expand "No" in the coming weeks, though it's unlikely to benefit from a win next weekend. "No" is likely to lose out to another Sony Classics release, "Amour," which also had a strong weekend. In its 9th frame, the Michael Haneke-directed film went from 125 to 306 screens and jumped 92%, taking in $720,614 over the 3-day weekend and $918,411 through the holiday to bring its total to $4,141,540. Given its good chance at winning at least one (if not two or three) trophies next weekend, "Amour" has an excellent shot at doubling that gross in the coming weeks.

Sony Classics also got great numbers from their Oscar nominated doc "The Gatekeepers." Expanding ever-so-slightly from 3 to 4 screens, the film took in another $46,914 for a $11,729 average over the 3-day weekend and $59,185 (averaging $14,796) over the 4-day weekend. After three weekends, the film has taken in $230,631.

Though perhaps the biggest all-star of the weekend isn't an Oscar nominee at all. The Weinstein Company's "Quartet" continued to suggest its the "Best Exotic Marigold Hotel" of 2013 (or at least close to it) by expanding from 244 to 333 theaters in its sixth weekend and jumping 42% in grosses over the 3-day weekend. It averaged $4,003 in the 3-day frame -- which is incredibly up from last weekend's $3,856. If you count on Presidents Day, that average jumped to $4,718.  The film's total stands at $7,147,017, and its all but certain to become the first $10 million specialty hit of 2013 (with the $20 million mark not out of the question with these numbers).

Full list of numbers for reporting openers and holdovers below, ranked by per-theater-average. Numbers are for the 3 day weekend, with 4-day numbers noted when available. Averages all represent the 3-day weekend.

The Debuts:

1. No
Distributor: Sony Pictures Classics
Weeks in Release: 1
3-Day Gross:  $74,476
4-Day Gross: $94,742
Theaters: 4
Average: $18,619
Cumulative Total:  $94,742

2. Like Someone In Love
Distributor: Sundance Selects
Weeks in Release: 1
3-Day Gross: $22,844
4-Day Gross: $26,314
Theaters: 3
Average: $7,615
Cumulative Total: $26,314

The Holdovers

1. The Gatekeepers
Distributor: Sony Pictures Classics
Weeks in Release: 3
3-Day Gross:  $46,914
4-Day Gross: $59,185
Theaters: 4 (up from 3)
Average: $11,729
Cumulative Total:  $230,631 (includes Oscar qualifying run)

2. Lore
Distributor: Music Box Films
Weeks in Release: 2
Gross: $36,000
Theaters: 8 (up from 6)
Average: $4,500
Cumulative Total: $83,832*

3. Quartet
Distributor: The Weinstein Company
Weeks in Release: 6
3-Day Gross:  $1,333,000
4-Day Gross: $1,571,000
Theaters: 333 (up from 244)
Average: $4,003
Cumulative Total:  $7,147,017

4. Koch
Distributor: Zeitgeist
Weeks in Release: 3
3-Day Gross:  $36,871
4-Day Gross: $46,578
Theaters: 11 (up from 3)
Average: $3,352
Cumulative Total:  $135,187

5. Amour
Distributor: Sony Pictures Classics
Weeks in Release: 9
3-Day Gross:  $720,614
4-Day Gross: $918,411
Theaters: 306 (up from 125)
Average: $2,355
Cumulative Total:  $4,141,540

6. Hyde Park on Hudson
Distributor: Focus Features
Weeks in Release: 11
3-Day Gross: $102,972
4-Day Gross: $126,000
Theaters: 86 (down from 130)
Average: $1,197
Cumulative Total: $6,039,448

7. The Impossible
Distributor: Summit
Weeks in Release: 9
3-Day Gross:  $466,000
4-Day Gross: $563,000
Theaters: 422 (down from 739)
Average: $1,104
Cumulative Total:  $17,589,651

8. Anna Karenina
Distributor: Focus Features
Weeks in Release: 14
Gross: $35,695
Theaters: 51 (down from 91)
Average: $700
Cumulative Total: $12,757,784

TAGS: Box Office
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