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Specialty Box Office: 'Celeste and Jesse' Scores Big Debut; 'Moonrise' Tops $40 Million

Photo of Peter Knegt By Peter Knegt | Indiewire August 5, 2012 at 12:30PM

Sony Pictures Classics could have a late-summer hit on its hands with Lee Toland Krieger's "Celeste and Jesse Forever," which scored a very strong debut in limited release. Its $28,003 per-theater-average blew away the much less impressive debuts of Millennium Entertainment's "The Babymakers" and Magnolia's "360."
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"Celeste And Jesse Forever"
"Celeste And Jesse Forever"

Sony Pictures Classics could have a late-summer hit on its hands with Lee Toland Krieger's "Celeste and Jesse Forever," which scored a very strong debut in limited release. Its $28,003 per-theater-average blew away the much less impressive debuts of Millennium Entertainment's "The Babymakers" and Magnolia's "360."

Notably, the weekend also saw Wes Anderson's "Moonrise Kingdom" top the $40 million mark, inching toward replacing "The Best Exotic Marigold Hotel" as the highest grossing specialty release of 2012.

Check out the full rundown below.

The Debuts:

"Celeste and Jesse Forever" (Sony Pictures Classics)
Sony Classics' Sundance pickup "Celeste and Jesse Forever" was released on 4 screens this weekend to one of the year's best limited debuts. The film -- written by real-life best friends Rashida Jones (who also stars) and Will McCormack -- grossed $112,011, averaging $28,003. That gave it the fifth best average of the year, behind "Moonrise Kingdom," "To Rome With Love," "Beasts of the Southern Wild" and "Bernie" -- all of which are not bad company to be associated with.

"Celeste and Jesse" stars Jones, Andy Samberg, Elijah Wood, Emma Roberts and Ari Graynor. It follows a separated couple (Jones and Samberg) who try and remain best friends after breaking up. Sony Classics will expand the film significantly through August.

"360" (Magnolia Pictures)
Led by an all-star cast including Anthony Hopkins, Ben Foster, Rachel Weisz, and Jude Law, Fernando Meirelles's "360" debuted on 2 screens care of Magnolia Pictures this weekend.  The result was an unimpressive $12,600 gross, averaging $6,300.

"The Babymakers" (Millennium Entertainment)
Broken Lizard comedy "The Babymakers" fared even worse than "360," grossing just $5,783 from 10 screens this weekend.  Starring Paul Schneider, Olivia Munn and Kevin Heffernan, the film debuted at SXSW earlier this year. Its gross amounted to an average of just $578.

For a report on holdover releases, including "Killer Joe," "The Imposter," "Farewell My Queen," "Beasts of the Southern Wild," "To Rome With Love" and "Moonrise Kingdom," continue to the next page.

This article is related to: Box Office, Box Office, Celeste and Jesse Forever





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