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Specialty Box Office: 'New York' and 'Red Hook' Lead Debuts; 'Sparks' Stumbles In Expansion

Photo of Peter Knegt By Peter Knegt | Indiewire August 12, 2012 at 12:40PM

Two very different films set in New York -- Julie Delpy's "2 Days in New York" and Spike Lee's "Red Hook Summer" -- led the limited debuts this weekend, each finding so-so averages just north of $10,000. They led an overall strong specialty box office, which saw continued success from films like "Celeste and Jesse Forever," "Killer Joe," "Beasts of the Southern Wild" and "The Queen of Versailles." However, Fox Searchlight saw its aggressive expansion of "Ruby Sparks" stumble, making it clear they most definitely don't have another "Little Miss Sunshine" on their hands with the Jonathan Dayton and Valerie Faris-directed film.
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"2 Days in New York."
"2 Days in New York."

Two very different films set in New York -- Julie Delpy's "2 Days in New York" and Spike Lee's "Red Hook Summer" -- led the limited debuts this weekend, each finding so-so averages just north of $10,000. They led an overall strong specialty box office, which saw continued success from films like "Celeste and Jesse Forever," "Killer Joe," "Beasts of the Southern Wild" and "The Queen of Versailles." However, Fox Searchlight saw its aggressive expansion of "Ruby Sparks" stumble, making it clear they most definitely don't have another "Little Miss Sunshine" on their hands with the Jonathan Dayton and Valerie Faris-directed film.

Check out the full rundown below.

The Debuts:

"2 Days in New York" (Magnolia Pictures)
Julie Delpy's "2 Days in New York" opened on 2 screens this weekend care of Magnolia Pictures (who are also releasing the film on VOD). The result was a $27,000 gross and a $13,500 average, the highest of any film in release.

A sort-of sequel to "2 Days in Paris," the film stars Delpy and Chris Rock. Though its opening numbers are decent, they do fail in comparison to "Paris." That film opened on 10 screens in 2007 and averaged $17,364. It ended up totalling $4,433,994.

"Red Hook Summer" (Variance/40 Acres)
Spike Lee's "Red Hook Summer" opened on four screens in New York City this weekend and grossed an estimated $42,100. That made for a respectable per-theater average of $10,525. The film was released by Variance Films/40 Acres & A Mule Filmworks

"We're very excited, and think this is a great start to the show," Variance Films president Dylan Marchetti said. "As Spike often says, 'no shenanigans' - so rather than play the per-screen average game and open only two theaters, we made sure the film was available to audience in Harlem and of course, the Republic of Brooklyn right on the break, and the reaction from the crowds showed it was clearly worth it."

The film will expand to a handful of theaters around the New York/New Jersey area next weekend, as Marchetti says "rather than get into a fistfight with 'Sparkle,' we'll put our trailer in front of it."  

On August 24th, the film will open six key markets, including Los Angeles, Atlanta, Philly, Chicago, DC, and Baltimore, and August 31st will see expansion to an additional 12-15 markets.

"Meet The Fokkens" (Kino Lorber)
Gabrielle Provaas and Rob Schröder's Dutch documentary "Meet The Fokkens" grossed $8,000 this weekend from an exclusive run at Film Forum in New York.  The film is a look at Louise and Martine Fokkens, 69-year-old twin sisters who have worked as prostitutes in the red-light district in Amsterdam for over 40 years. It's totaled $10,500 since opening Wednesday.

"Max et les Ferrailleurs" (Rialto)
Rialto Pictures’ release of “Max et les Ferrailleurs” (Max and the Junkmen), had its US premiere 41 years after it was made this at the Elinore Bunin Munroe Film Centre in New York. The result was an impressive estimate of $13,000.

For news on holdover releases, including "Celeste and Jesse Forever," "Ruby Sparks," "2016: Obama's America," "The Imposter," "Farewell My Queen," "Beasts of the Southern Wild," "To Rome With Love" and "Moonrise Kingdom," continue to the next page.

This article is related to: Box Office, Box Office






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