Click to Skip Ad
Closing in...

Specialty Box Office: 'Spring Breakers' Soars In Limited Debut; Has Already Outgrossed All of Harmony Korine's Other Movies

Photo of Peter Knegt By Peter Knegt | Indiewire March 17, 2013 at 11:45AM

It was a very good weekend for upstart distributor A24 Films. After a disappointing box office performance from their debut release "A Glimpse Inside the Mind of Charles Swan III," A24 released their second and third films this Friday and the numbers ranged from extraordinary ("Spring Breakers") to promising ("Ginger and Rosa"). Both films have notably already outgrossed "Charles Swan III" -- with clearly plenty more where that came from.Let's start with the juggernaut: Harmony Korine's "Spring Breakers." A24 very smartly waited until many folks were on actual Spring Break to release the film, which debuted to a lot of buzz at Venice and Toronto last fall, and then got another buzz boost at SXSW last week. It paid off."A cultural phenomenon was officially launched this weekend," A24's Nicolette Aizenberg said. "The film sold-out shows throughout the weekend in both NY and LA where screens continued to be added to help satiate the overwhelming demand."Starring Disney Channel alums Selena Gomez and Vanessa Hudgens in a not-so-Disney tale of a group of college-aged girls who decide to rob a fast food restaurant to pay for Spring Break, the film grossed a massive $270,000 from just 3 theaters in New York and Los Angeles. That made for a $90,000 per-theater-average, which is by far the best of 2013 so far and one of the 10 best per-theater averages ever for a live action film. Only "The Master," "Moonrise Kingdom," "Dreamgirls," "Brokeback Mountain," "Precious," "Midnight in Paris," "Evita," "There Will Be Blood" and "The Tree of Life" have performed better. That's pretty high-end company.It's also a remarkable number compared to the other four films Korine directed. In just three days in three theaters, "Spring Breakers" has already outgrossed all of them: "Mister Lonely," "Trash Humpers," "Julien Donkey Boy" and "Gummo." In fact, it will have very likely outgrossed the combined final gross of all four of those films by next weekend.It clearly helped that it's by far Korine's most marketable film to date, not to mention the presence of Gomez and Hudgens, and James Franco -- who earned raves for his supporting role in the film and has has essentially become the box office king of March 2013 with two films that couldn't be more different. His lead role in Disney's "Oz: The Great and Powerful" was atop the studio charts for the second weekend in a row and is all set to pass $200 million soon."Breakers" will expand nationwide on March 22nd -- which is the film's true test of crossover appeal. But so far, "Spring Breakers" is looking like it could be huge.Meanwhile, A24 had less spectacular but certainly promising numbers from Sally Potter's period drama "Ginger and Rosa." Starring Elle Fanning, the film -- also an alum of last fall's Toronto Film Fest -- grossed $45,000 from 3 theaters for a $15,000 average.Continue to the next page for a full list of numbers for reporting openers and holdovers, ranked by per-theater-average.
3
James Franco in "Spring Breakers"

It was a very good weekend for upstart distributor A24 Films. After a disappointing box office performance from their debut release "A Glimpse Inside the Mind of Charles Swan III," A24 released their second and third films this Friday and the numbers ranged from extraordinary ("Spring Breakers") to promising ("Ginger and Rosa"). Both films have notably already outgrossed "Charles Swan III" -- with clearly plenty more where that came from.

Let's start with the juggernaut: Harmony Korine's "Spring Breakers." A24 very smartly waited until many folks were on actual Spring Break to release the film, which debuted to a lot of buzz at Venice and Toronto last fall, and then got another buzz boost at SXSW last week. It paid off.

"A cultural phenomenon was officially launched this weekend," A24's Nicolette Aizenberg said. "The film sold-out shows throughout the weekend in both NY and LA where screens continued to be added to help satiate the overwhelming demand."

Starring Disney Channel alums Selena Gomez and Vanessa Hudgens in a not-so-Disney tale of a group of college-aged girls who decide to rob a fast food restaurant to pay for Spring Break, the film grossed a massive $270,000 from just 3 theaters in New York and Los Angeles. That made for a $90,000 per-theater-average, which is by far the best of 2013 so far and one of the 10 best per-theater averages ever for a live action film. Only "The Master," "Moonrise Kingdom," "Dreamgirls," "Brokeback Mountain," "Precious," "Midnight in Paris," "Evita," "There Will Be Blood" and "The Tree of Life" have performed better. That's pretty high-end company.

It's also a remarkable number compared to the other four films Korine directed. In just three days in three theaters, "Spring Breakers" has already outgrossed all of them: "Mister Lonely," "Trash Humpers," "Julien Donkey Boy" and "Gummo." In fact, it will have very likely outgrossed the combined final gross of all four of those films by next weekend.

It clearly helped that it's by far Korine's most marketable film to date, not to mention the presence of Gomez and Hudgens, and James Franco -- who earned raves for his supporting role in the film and has has essentially become the box office king of March 2013 with two films that couldn't be more different. His lead role in Disney's "Oz: The Great and Powerful" was atop the studio charts for the second weekend in a row and is all set to pass $200 million soon.

"Breakers" will expand nationwide on March 22nd -- which is the film's true test of crossover appeal. But so far, "Spring Breakers" is looking like it could be huge.

Meanwhile, A24 had less spectacular but certainly promising numbers from Sally Potter's period drama "Ginger and Rosa." Starring Elle Fanning, the film -- also an alum of last fall's Toronto Film Fest -- grossed $45,000 from 3 theaters for a $15,000 average.

Continue to the next page for a  full list of numbers for reporting openers and holdovers, ranked by per-theater-average. 

"Ginger and Rosa"
The Debuts:

1. Spring Breakers
Distributor: A24
Weeks in Release: 1
Gross:  $270,000
Theaters: 3
Average: $90,000
Cumulative Total:  $270,000

2. From Up on Poppy Hill
Distributor: GKIDS
Weeks in Release: 1
Gross:  $55,028
Theaters: 2
Average: $27,514
Cumulative Total:  $55,028

3. Ginger and Rosa
Distributor: A24
Weeks in Release: 1
Gross:  $45,000
Theaters: 3
Average: $15,000
Cumulative Total:  $45,000

4. Reality
Distributor: Oscilloscope
Weeks in Release: 1
Gross:  $8,000
Theaters: 1
Average: $8,000
Cumulative Total:  $8,000

5. Upside Down
Distributor: Millennium Entertainment
Weeks in Release: 1
Gross:  $28,270
Theaters: 11
Average: $2,570
Cumulative Total:  $28,270

The Holdovers

1. Somebody Up There Likes Me
Distributor: Tribeca Film
Weeks in Release: 2
Gross:  $12,240
Theaters: 1 (even with last week)
Average: $12,240
Cumulative Total:  $47,417

2. No
Distributor: Sony Pictures Classics
Weeks in Release: 5
Gross:  $191,442
Theaters: 48 (up from 35)
Average: $3,988
Cumulative Total:  $736,047

3. Stoker
Distributor: Fox Searchlight
Weeks in Release: 3
Gross:  $265,733
Theaters: 94 (up from 17)
Average: $2,827
Cumulative Total:  $646,529

4. The Gatekeepers
Distributor: Sony Pictures Classics
Weeks in Release: 7
Gross:  $239,103
Theaters: 86 (up from 467)
Average: $2,780
Cumulative Total:  $1,344,516 (includes Oscar qualifying run)

5. Emperor
Distributor: Roadside Attractions
Weeks in Release: 2
Gross:  $632,350
Theaters: 311 (up from 260)
Average: $2,033
Cumulative Total:  $2,035,413

6. Like Someone In Love
Distributor: Sundance Selects
Weeks in Release: 5
Gross: $34,300
Theaters: 18 (up from 6)
Average: $1,900
Cumulative Total: $151,400

7. Beyond The Hills
Distributor: Sundance Selects
Weeks in Release: 2
Gross:  $25,200
Theaters: 14 (up from 3)
Average: $1,800
Cumulative Total:  $48,200

8. Quartet
Distributor: The Weinstein Company
Weeks in Release: 10
Gross:  $913,000
Theaters: 688 (down from 715)
Average: $1,327
Cumulative Total:  $14,809,892

9. Amour
Distributor: Sony Pictures Classics
Weeks in Release: 13
Gross:  $101,725
Theaters: 129 (down from 205)
Average: $789
Cumulative Total:  $6,495,924

10. The Impossible
Distributor: Summit
Weeks in Release: 13
Gross:  $75,000
Theaters: 105 (down from 114)
Average: $714
Cumulative Total:  $18,605,561

This article is related to: Box Office, Spring Breakers